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Creating a profitable interactive video
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Touchpoint hotspots are built to increase pipeline activity. 

And you have the capacity to introduce them strategically right when a key selling feature in the video is in view. If you produced the video you'll know where these are located and can introduce a CTA right when the customer has decided to buy.

Another strategy to test is to create a CTA that stays in view throughout the video.

Branding the video (Wizards 2-3) also increases the style and brand recognition. The controlbar image is worth playing around with. Images most effective have transparent backgrounds.

Feel free to add your thoughts or questions below.
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