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+--- Forum: Selling and Managing Interactive Video services (https://forum.touchpoint.video/forumdisplay.php?fid=6)
+--- Thread: Creating a profitable interactive video (/showthread.php?tid=2)
Creating a profitable interactive video - admin - 01-19-2024
Touchpoint hotspots are built to increase pipeline activity.
And you have the capacity to introduce them strategically right when a key selling feature in the video is in view. If you produced the video you'll know where these are located and can introduce a CTA right when the customer has decided to buy.
Another strategy to test is to create a CTA that stays in view throughout the video.
Branding the video (Wizards 2-3) also increases the style and brand recognition. The controlbar image is worth playing around with. Images most effective have transparent backgrounds.
Feel free to add your thoughts or questions below.