01-19-2024, 09:33 AM
Touchpoint hotspots are built to increase pipeline activity.
And you have the capacity to introduce them strategically right when a key selling feature in the video is in view. If you produced the video you'll know where these are located and can introduce a CTA right when the customer has decided to buy.
Another strategy to test is to create a CTA that stays in view throughout the video.
Branding the video (Wizards 2-3) also increases the style and brand recognition. The controlbar image is worth playing around with. Images most effective have transparent backgrounds.
Feel free to add your thoughts or questions below.
And you have the capacity to introduce them strategically right when a key selling feature in the video is in view. If you produced the video you'll know where these are located and can introduce a CTA right when the customer has decided to buy.
Another strategy to test is to create a CTA that stays in view throughout the video.
Branding the video (Wizards 2-3) also increases the style and brand recognition. The controlbar image is worth playing around with. Images most effective have transparent backgrounds.
Feel free to add your thoughts or questions below.